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Nowadays, we are experiencing many high-profile scandals in the corporate world. Such scandals create a tough environment for organizations to conduct business, maintain effective communication and safeguard a positive image and reputation. Corporate Communication is based on the belief that sustainable communication is essential for the health of organizations. In this course we introduce and discuss the theories, tools and perspectives of corporate and organizational communication to be used to enhance participants’ development as communication professionals with the practical insight to deal with complex communication issues in modern organizations within a company as well as externally.
This course relies on the use of individual and group exercises aimed at helping participants learn all key characteristics of corporate communication. The course also features the use of a number of case studies and presentations by participants, followed by discussions.
By the end of the course, participants will be able to:
Implement PR and media tools in corporate communication
Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations. Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media, CSR and branding will also benefit from this course.
Nowadays, we are experiencing many high-profile scandals in the corporate world. Such scandals create a tough environment for organizations to conduct business, maintain effective communication and safeguard a positive image and reputation. Corporate Communication is based on the belief that sustainable communication is essential for the health of organizations. In this course we introduce and discuss the theories, tools and perspectives of corporate and organizational communication to be used to enhance participants’ development as communication professionals with the practical insight to deal with complex communication issues in modern organizations within a company as well as externally.
This course relies on the use of individual and group exercises aimed at helping participants learn all key characteristics of corporate communication. The course also features the use of a number of case studies and presentations by participants, followed by discussions.
By the end of the course, participants will be able to:
Implement PR and media tools in corporate communication
Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations. Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media, CSR and branding will also benefit from this course.
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Gulf Training Institute
+971 52 169 4077 gulf-institute.com training@gulf-institute.com
Government and Public Sector Procurement and Supply Chain Management Health, Safety and Environment Operations Readiness and Assurance Data Management and Business Intelligence Short Masters Accounting and Finance IT Management and Cyber Security
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Face to Face Training Online Training In House Training Course Finder Contact Us Articles Site Map
Gulf Training Institute
+971 52 169 4077 gulf-institute.com training@gulf-institute.com
Government and Public Sector Procurement and Supply Chain Management Health, Safety and Environment Operations Readiness and Assurance Data Management and Business Intelligence Short Masters Accounting and Finance IT Management and Cyber Security
Abu Dhabi Al Ain Al Khobar Amsterdam Athens Baku Bangkok Barcelona Cairo Casablanca
Face to Face Training Online Training In House Training Course Finder Contact Us Articles Site Map
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