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Preparation for Strategic Planning Professional (SPP) Certificate

Preparation for Strategic Planning Professional (SPP) Certificate

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01Overview

02Course Outline

03Schedule & Fees

Overview
Why Attend

Strategic planning consultants are used by small businesses as well as large corporations and non-profit organizations to help plan long-term growth and development strategies. A strategic planner must have a good understanding of the business and its current direction in order to gather information and make recommendations on designing a future path.

This course will focus on the strategic thinking and leadership behaviors that high-performing organizations need for a successful long-term future. This course will lead participants to a more strategic visionary leadership focused on delivering real value to their audiences and customers. This will enable organizations to strive to improve every aspect of the business, as delegates will understand the process of value creation and execution to bring that value to reality. Participants will also discover how to move from transactional to transformational leadership, as true strategic management requires managers and leaders at all levels to create the mindsets and behaviors necessary to transform the organization from its current model to the new strategic model defined by the vision.

Course Objectives

By the end of the course, participants will be able to:

Who Should Attend?

  • Executives and leaders.
  • Strategic planning managers.
  • Department managers and corporate performance managers.
  • Strategic planning team leaders and consultants.
  • Planners, researchers and analysts.
  • Senior leaders who wish to further develop and enhance their strategic capabilities.
  • Anyone who finds themselves in need of this course and wishes to develop their skills and capabilities.

 

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

  • Develop a clear understanding of the relationship between strategic foresight and strategic planning.
  • Clarify the future strategic direction (future vision, grand mission and company values).
  • Conduct a strategic analysis and identify the company's SWOT (strengths, weaknesses, emerging opportunities and emerging threats).
  • Develop smarter strategic objectives.
  • Build strategic initiatives and align initiatives with strategic objectives.
  • Consecutive strategy, implementation, performance review and reporting.
  • Interpret the internal and external forces that shape the future.
  • Develop and follow a strategic roadmap through a clear vision and statement of strategic intent.
  • Identify the competencies and capabilities of flexible and strategically effective organizations.
  • Recognize the strategic leadership style and styles of others.
  • Effectively prepare, motivate and direct the organization, unit or team towards the vision
  • Promote strategic thinking to envision strategic initiatives.
  • Generate and support effective strategic thinking.
  • Prioritize issues based on clear objectives and capabilities.
Course Outline
  • Introduction to Strategic Planning
    • The concept of strategic planning and its importance.
    • The difference between strategic planning and operational planning.
    • The basic elements of strategic planning.
    • How strategic planning enhances the efficiency and effectiveness of institutions.
    • The role of planning in achieving organizational goals.
  • Analyzing the internal and external environment
    • PESTEL analysis tools (political, economic, social, technological, environmental, legal factors).
    • Porter's five forces analysis.
    • Using SWOT analysis (strengths, weaknesses, opportunities, threats).
  • Formulating the vision and mission and setting goals
    • The importance of defining the vision and mission in strategic planning.
    • How to formulate an effective vision and mission.
    • Characteristics of SMART goals
    • Setting measurable and achievable strategic goals.
  • Developing and implementing strategies
    • Types of strategies (competitive strategies, growth strategies).
    • How to develop effective strategies based on the previous analysis.
    • Steps to successfully implement strategies.
    • Managing change and overcoming resistance.
  • Monitoring performance and evaluating results
    • How to measure strategic performance.
    • Measurement and evaluation tools (dashboards, key performance indicators).
    • Analyzing results and how to modify strategies based on results.
  • Strategic leadership
    • Defining strategic leadership and its importance in the success of strategic planning.
    • Characteristics of an effective strategic leader (vision, ability to motivate, decision-making).
    • How to enhance leadership culture in organizations.
  • Building effective work teams
    • The importance of teams in implementing strategies.
    • Steps to build a successful work team (selecting members, defining roles, enhancing cooperation).
    • Techniques to motivate teams and achieve high performance.
  • Dealing with conflicts in work teams
    • Strategies for resolving conflicts within teams.
    • How to turn conflicts into opportunities for learning and growth.
    • Effective negotiation and communication techniques.
  • Innovation and digital transformation strategies
    • Definition of innovation and its importance in the strategic context.
    • Innovation strategies: How to enhance competitiveness.
    • Definition of digital transformation and its impact on business.
    • Digital transformation tools and techniques (artificial intelligence, big data, data analysis).
    • How technology can enhance the efficiency of strategic planning.
Schedule & Fees
2026 Schedule & Fees
USD 3,100
Per participant
  • 25 - 29 Oct, 2026
  • English
USD 3,100
Per participant
  • 25 - 29 Oct, 2026
  • Arabic
USD 3,100
Per participant
  • 13 - 17 Dec, 2026
  • English
USD 3,100
Per participant
  • 13 - 17 Dec, 2026
  • Arabic
2027 Schedule & Fees
USD 3,100
Per participant
  • 24 - 28 Jan, 2027
  • English
USD 3,100
Per participant
  • 24 - 28 Jan, 2027
  • Arabic
USD 3,100
Per participant
  • 14 - 18 Mar, 2027
  • English
USD 3,100
Per participant
  • 14 - 18 Mar, 2027
  • Arabic
USD 3,100
Per participant
  • 25 - 29 Apr, 2027
  • English
USD 3,100
Per participant
  • 25 - 29 Apr, 2027
  • Arabic
USD 3,100
Per participant
  • 13 - 17 Jun, 2027
  • English
USD 3,100
Per participant
  • 13 - 17 Jun, 2027
  • Arabic
USD 3,100
Per participant
  • 25 - 29 Jul, 2027
  • English
USD 3,100
Per participant
  • 25 - 29 Jul, 2027
  • Arabic
USD 3,100
Per participant
  • 12 - 16 Sep, 2027
  • English
USD 3,100
Per participant
  • 12 - 16 Sep, 2027
  • Arabic
USD 3,100
Per participant
  • 24 - 28 Oct, 2027
  • English
USD 3,100
Per participant
  • 24 - 28 Oct, 2027
  • Arabic
USD 3,100
Per participant
  • 12 - 16 Dec, 2027
  • English
USD 3,100
Per participant
  • 12 - 16 Dec, 2027
  • Arabic